Market Research Services
We help data center leaders make confident decisions. Our work blends primary research, competitive benchmarks, and clear forecasts. You get insight that drives growth and reduces risk.

Industry Market Sizing and Forecast Reports
We size current demand across colocation, cloud, and edge. Our models track MW, racks, floor space, and revenue. Forecasts include scenarios by region, tier, and workload mix.
You receive TAM, SAM, and SOM with stated assumptions. We deliver 10 year forecasts with sensitivity ranges. Breakouts cover facility tier, cooling type, and power density.
Our reports include fact packs with charts and tables. Editable files support reuse in your planning tools. Delivery is clean, clear, and source-backed.

Competitive Landscape & Benchmarking
We map the competitive field with clear metrics. Benchmarks compare build costs, time-to-market, pricing, and SLAs. We track M&A moves, JV structures, and site launches.
Each study includes competitor scorecards with strengths and gaps. We show capacity pipelines by MW and go-live dates. Share shifts are detailed by segment and customer type.
You get concise takeaways and recommended actions. The narrative highlights risks and fast wins. Your team can act the same day.

Customer & Demand Analysis (Voice of Customer & CX)
We interview buyers, partners, and channel leaders. Surveys measure drivers like latency, uptime, sustainability, and TCO. We test messages and offers with real prospects.
Outputs include VoC transcripts and quantified themes. We run win-loss and churn analysis with root causes. Buyer journeys and decision criteria are mapped end-to-end.
CX metrics guide quick improvements across touchpoints. We report NPS and service gaps by segment. You see where to invest now.

Regional and Segment Opportunity Mapping
We locate demand hotspots and under-served niches. Heatmaps blend power, fiber, land, and policy signals. We flag barriers like grid queues and permits.
Findings include metro-level scorecards and risk flags. We rank segments such as AI, cloud, enterprise, and edge. Each pick includes timing guidance and partner options.
Playbooks support site selection and incentives. You get step-by-step entry guidance. Execution becomes faster and safer.

Go-to-Market (GTM) Strategy & Execution
We turn insights into pipeline quickly. Positioning is tested with target buyers, not guessed. Sales tools match real decision criteria.
We define ICPs and rank accounts by fit and intent. Messaging and ROI calculators support field use. Routes to market and partner roles are crystal clear.
Engagements run in focused 90-day sprints. We set KPIs and review weekly. Teams stay aligned and deliver results.

Trend and Innovation Tracking
We track the signals that matter most. Focus areas include AI loads, liquid cooling, and on-site power. Policy, energy markets, and supply chains stay on our radar.
You receive quarterly trend briefs and watchlists. Tech scans cover cooling, backup power, and DCIM platforms. Vendor shortlists include readiness checks and risks.
We provide early warnings on costs and delays. Standards and compliance changes are explained plainly. Your roadmap stays current and resilient..

Deliverables and Support
Deliverables include a slide deck and analyst notes. We also share raw data files for your models. A workshop aligns teams on next steps.
Ongoing support covers updates and Q&A. We adjust as markets change. Your decisions stay data-driven and timely.